How a Family Brand Created a Natural Solution for Cracked Heels and Elbows with Urea and 4 herbal oils
"In a world where chemical-based cosmetics dominate the industry, one Bulgarian family returned to their roots and created 100% natural products that have transformed the lives of thousands."
The Beginning of a Family Mission
It all started in the small town of Panagyurishte, where the Ralchevi family decided to pursue their dream - to create truly natural products inspired by Bulgarian herbs.
"We never imagined that growing herbs would become our life's passion. We started small in 2001, with 3 hectares of lavender and rose plantations," says Veselina Ralcheva, founder of InaEssentials.
Why Did Cracked Heels and Elbows Become a Personal Cause?
Dry, cracked heels and rough elbows are more than just a cosmetic issue. The cracks hurt with every step, catch on socks and make many people hide their feet even in summer. The Ralchev family saw this firsthand. Many of their workers spent long days on their feet in the fields and on rough terrain, and the skin on their heels became rough and cracked. That's when the search for a truly natural solution became personal.
“We have always believed that nature holds the answers to most problems. We just need to know where to look,” explains Veselina.
- Veselina's husband Nikolay in one of their family plantations
The truth about Cracked Heels. What are the hidden causes?
In 2022, after researching skin health in depth, we discovered something that surprises most people.
The skin on your heels has no oil glands
Unlike the skin on your face, the skin on your heels has no oil glands to keep it naturally supple. It relies only on the moisture it manages to hold on to, while carrying the weight of your whole body with every step.
When the skin dries out, the top layer thickens and hardens. This dry, stiff skin loses its elasticity and starts to split under pressure. That's how you end up with roughness, yellowing, flaking and ever deeper, painful cracks - and the same happens on elbows and knees.
But why does the skin on your heels crack?
The most common causes come down to everyday life:
❌ Dry Air and Hot Water - The cold outside, central heating at home and long hot baths dry out the skin and strip away the natural lipids that protect it.
❌ Long Hours on Your Feet - Hours of standing on hard floors put strain on your heels and make the skin harden faster.
❌ Open Shoes and Going Barefoot - Flip-flops, sandals and open-back shoes don't hold the heel in place, so the skin spreads sideways with every step. This makes the cracks open up even more.
❌ Harsh Soaps and Creams - Strong soaps and creams with artificial fragrances irritate dry skin instead of moisturising it.
Why most solutions DO NOT work?
Above, we showed you what happens to the skin on your heels and why it cracks. Now let's see why, for so many people, the cracks keep coming back again and again.
🔴 Pumice stones and files with no aftercare - Filing removes the hardened skin, but if the skin isn't moisturised afterwards, it quickly turns rough again.
❗️Creams that only leave a greasy film - Many products leave an oily layer on top but don't lock moisture into the skin. Your heels look better for an hour or two, but the cracks stay.
🔴 Cracks are an open door - Deep cracks hurt and become entry points for bacteria and fungi. That's why the skin needs dual-action care - to moisturise it and to protect it.
The Natural Alternative? A Powerful Herbal Synergy.
Instead of synthetic formulas, we use Urea and organic White Pine, enriched with Geranium, wild Smoke Tree and Lavender oils - a natural combination that works in synergy to deeply moisturise dry skin and support the repair of cracked heels and elbows.
How Do These Ingredients Work?
🌿 Urea
✔ Deeply moisturises dry, rough and cracked skin on heels and elbows
✔ Leaves the skin soft and supple
✔ Speeds up the repair of damaged skin
✔ Prepares the skin to absorb the other active ingredients better
🌿 Geranium
✔ Soothes and moisturises irritated skin
✔ Improves skin elasticity
✔ Helps prevent new cracks and deep dehydration
✔ Has antiseptic properties that ease the discomfort of cracks
This natural blend deeply moisturises dry skin, softens rough patches and supports the repair of cracked heels and elbows - so you can walk, stand and wear sandals again with comfort and confidence.
This natural blend of Urea and Geranium is found in our CRACKED HEELS AND ELBOWS PACK
OUR 2 IN 1 CREAM CONTAINS UREA + GERANIUM + WHITE PINE + SMOKE TREE + LAVENDER.
99% of herbal products on the market are ineffective due to the wrong extraction method. They contain the scent but not the therapeutic and healing properties.
The traditional Bulgarian extraction methodology
Here comes the most interesting part...
The active ingredients in our 2 in 1 Cracked Heel cream and White Pine Hydrolina are extremely sensitive to:
- Temperature
- Processing method
- Harvesting time
- Storage method
These herbs should be:
✅ Picked early in the morning
✅ Processed within 4 hours after picking
✅ Distilled at a specific temperature
✅ Stored in a specific way
This process preserves the precious essential oils and active compounds that make our herbal oils truly effective.
Restores the skin's softness
Specially extracted Geranium and Smoke Tree oils soothe irritated skin and support its quick recovery, while Urea deeply hydrates and makes rough skin soft and supple. The balanced herbal formula creates optimal conditions for skin regeneration and soft, smooth heels and elbows.
Moisturises and softens with:
Urea, which deeply hydrates, repairs cracked heels and elbows and helps the other active ingredients absorb better.
Soothes and protects with:
Geranium and White Pine, which soothe irritated skin, have antiseptic and antibacterial action and help prevent new cracks.
Nourishes and restores with:
Horse Chestnut extract, which nourishes and revitalises damaged skin, and Panthenol (provitamin B5) to soothe and restore.
More about our family:
We grow herbs in the purest regions of Europe, following the principles of biodynamic agriculture.
We have created our own production center where we combine traditional methods with innovative technologies.
Our mission is to make the power of natural herbal cosmetic products accessible to everyone, preserving age-old traditions.
Why can you trust us?
✅ 25 years of experience in growing organic crops
✅ Own organic fields
✅ Certified production
✅ Clinically tested products
✅ Over 200,000 satisfied customers across Europe
"Every herb in our products is grown, harvested and processed by us personally. It's not just a business - it's our calling."
Clinically proven results
In 2021 we decided to make a clinical test in France, and prove the effect of our organic herbal products. 30 clients tested our products daily and shared amazing feedback.
In 2019, the family started offering their organic products.
Today, they are available in 28 markets under the brand "InaEssentials"
With thousands of happy customers, the family received multiple awards:
Vasil Ralchev - Farmer of the year 2024
Veselina Ralcheva - Organic Producer of the year 2023
Veselina Ralcheva shares:
"The most important part for us were all the stories from our customers. Our 3 children really helped us to offer our products in many markets. My son Vasil, who studied at Reading University in the UK, started InaEssentials.co.uk, and after we saw the reaction of people outside of Bulgaria, we set a goal to offer our products with local delivery in each market in Europe. I am happy to say that today we have happy customers from all over Europe, and also USA and Australia. Their stories make all the difference for our family brand."
Real stories from customers:
“This product works! Within a short time the colour of my toenails improved, and my cracked heels healed beautifully.”
“I really like this cream! I tried it immediately when it arrived - it softens the skin beautifully, which no longer feels so dry. Plus, it smells great.”
“This cream has a lovely fragrance and is by far the fastest-absorbing foot product I've ever used. It doesn't leave greasy or slippery marks. With twice-daily use, it softens and hydrates the skin really well.”
“It helped with my cracked heels too!”
⭐⭐⭐⭐⭐ - Verified Buyer
“I bought it for my nails, and it helped with my cracked heels too! This is the best cream I've used for this so far!”
Real photos shared by the customer in her review.
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