How a Family Brand Created a Natural Solution for Acne with these magical herbs.
"In a world where chemical-based cosmetics dominate the industry, one Bulgarian family returned to their roots and created 100% natural products that have transformed the lives of thousands."
The Beginning of a Family Mission
It all started in the small town of Panagyurishte, where the Ralchevi family decided to pursue their dream - to create truly natural products inspired by Bulgarian herbs.
"We never imagined that growing herbs would become our life’s passion. We started small in 2001, with 3 hectares of lavender and rose plantations," says Veselina Ralcheva, founder of InaEssentials.
Why Acne Became a Personal Cause?
Acne is more than just an issue - it affects confidence and overall well-being. Veselina personally experienced this challenge during the teenage years of her 3 children and began searching for a natural solution.
"We have always believed that nature holds the answers to most skin and hair problems. We just need to know where to look," explains Veselina.
- Veselina's son Vasil in their family distillery
The truth about acne. What are the hidden causes?
In 2018, after researching skin health in depth, we discovered something disturbing.
Acne starts forming weeks before you see the first breakout!
What you see on your skin - pimples, blackheads, or cysts - is just the final stage of the process. But the real problem starts much earlier - when excess sebum, clogged pores, and bacterial overgrowth trigger inflammation deep within the skin.
Once this process starts, it creates a cycle of congestion, inflammation, and breakouts that become harder to control over time.
But what are the main reasons for acne?
The problem is that the modern lifestyle, stress, and harsh ingredients in skincare products can lead to:
❌ Excess Oil Production – Stress and hormonal imbalances cause the skin to produce too much oil which clogs the pores and leads to breakouts.
❌ Inflammation & Skin Damage – Pollution and harsh chemicals trigger inflammation, making acne worse and slowing down skin healing.
❌ Blocked Pores & Breakout Cycle – Skincare products with irritating ingredients can clog pores, causing recurring acne flare-ups.
❌ Disrupted Skin Barrier – Harsh cleansers and synthetic ingredients strip the skin’s natural oils, weakening its protective barrier and making it more prone to irritation, bacteria, and breakouts.
Why most products DO NOT work?
We showed you the acne stages and some of the causes for acne - Now let’s uncover what’s stopping your skin from healing.
❌ Poor Blood Circulation – Skin doesn’t get enough oxygen and nutrients, slowing down healing and making breakouts worse.
❌ Inflammation & Irritation – Harsh skincare, pollution, and stress inflame the skin, blocking its ability to repair itself.
❌ Excess Oil & Clogged Pores – Hormonal changes and stress cause oil buildup, trapping bacteria and leading to breakouts.
Many skincare products contain harsh chemicals that strip the skin’s barrier, making it more sensitive and prone to acne and blackheads.
The Natural Alternative? A Powerful Herbal Synergy.
Instead of synthetic formulas, we use organic Lavender and organic Mint - a nature-based duo that works in synergy to combat acne and its causes.
How Do These Herbs Work?
🌿 Organic Lavender (Lavandula Angustifolia)
✔ Soothes irritated skin and reduces redness
✔ Supports the skin’s natural healing process
✔ Helps balance oil production
✔ Calms inflammation and prevents breakouts
🌿 Organic Mint (Mentha Piperita)
✔ Cools and refreshes the skin
✔ Helps unclog pores and regulate sebum
✔ Reduces acne-causing bacteria
✔ Promotes a healthy skin microbiome
This nature blend ensures that your skin gets the natural care and balance it needs - soothing irritation, reducing excess oil, and restoring a healthy microbiome for a clearer, healthier complexion.
This organic solution is called: HYDROBIOTIC™
99% of herbal products on the market are ineffective due to the wrong extraction method. They contain the scent but not the therapeutic and healing properties.
The ancient Thracian extraction methodology
- Veselina's husband Nikolaj in their family nettle plantations
Here comes the most interesting part...
The active ingredients in lavender and mint are extremely sensitive to:
- Temperature.
- Processing method.
- Harvesting time.
- Storage method
These herbs should be:
✅ Picked early in the morning
✅ Processed within 4 hours after picking
✅ Distilled at a specific temperature
✅ Stored in a specific way
This process is something we have refined to perfection over the years...
After over 5 years of intensive research, we have created our family "Hydrobiotic" that:
Restores the natural cycle:
Specially extracted lavender extract penetrates deep into the skink and thus cleanses the skin from the inside out
The balanced herbal formula creates an optimal environment for clear and healthy skin.
Calms and restores with:
Lavender’s soothing properties which reduce redness, regulate oil production, and support skin renewal while maintaining its balance.
Purifies and protects with:
Mint, a natural ingredient that cools and refreshes the skin, unclogs pores, and helps maintain a healthy skin barrier.
More about our family:
We grow herbs in the purest regions of Europe, following the principles of biodynamic agriculture.
We have created our own production center where we combine traditional methods with innovative technologies.
Our mission is to make the power of natural herbal cosmetic products accessible to everyone, preserving age-old traditions.
Why can you trust us?
✅ 25 years of experience in growing organic crops
✅ Own organic fields
✅ Certified production
✅ Clinically tested formulas
✅ Over 200,000 satisfied customers across Europe
"Every herb in our products is grown, harvested and processed by us personally. It's not just a business - it's our calling."
Clinically proven results
In 2021 we decided to make a clinical test in France, and prove the effect of our organic herbal products. 30 clients tested our products daily and shared amazing feedback.
85%
Removes acne in 14 days
90%
Deeply cleanses pores
82%
Regulates the sebum without drying out the skin
95%
Suitable for all skin types
84%
Prevents acne from constantly reappearing after 90 days of regular use
In 2019, the Family started offering their organic products.
Today, they are available in 28 markets under the brand "InaEssentials"
With thousands of happy customers, the family received multiple awards:
Vasil Ralchev - Farmer of the year 2024
Veselina Ralcheva - Organic Producer of the year 2023
Veselina Ralcheva shares:
"The most important part for us were all the stories from our customers. Our 3 children really helped us to offer our products to many markets. My son Vasil, who studied at Reading University in the UK, started InaEssentials.co.uk, and after we saw the reaction of people outside of Bulgaria, we set a goal to offer our products with local delivery in each market in Europe. I am happy to say that today we have happy customers from all over Europe, and also USA and Australia. Their stories make all the difference for our family brand."
Real stories from customers:
"I've been using the acne set for 2 months, and my skin has stopped breaking out. In the morning - soap + Hydrolina, and in the evening – soap + Hydrobiotic.
It takes about a month to see results. My skin has never been softer and cleaner, and I’ve used many other brands.
If I do get a pimple, it disappears within 2 days. I'm ordering for the second time and will continue. Thank you from the bottom of my heart, family!"
Katie Anderson
After 70 days of usage:
I was skeptical at first to try this product as I’ve had bad acne for around 10 years, which only goes away with ro******ne. I’d reached my maximum amount of times I could take the medication, and my acne was beginning to come back again.
The strong lavender smell worried me a little as I have very sensitive skin, but I noticed an instant mattifying effect. In the first week, I had both good and bad days with my skin.
During the second week, my skin became extremely oily and I experienced a lot of flare-ups. I considered stopping, but I’m so glad I persevered.
Now, in my 3rd/4th week of usage, my skin is very clear. Spots heal really fast, my overall skin looks very healthy, and my pores are visibly reduced. My skin is no longer oily, even after a busy 12-hour shift at work.
I’ve still yet to see the long-term effects, but I would definitely recommend this to people where nothing else has worked. Push through the difficult period while your skin adjusts - it’s totally worth it.
I feel so much more confident in my skin and so happy that I gave this a go. Out of all the acne treatments I have tried (and I’ve tried them all), nothing has worked this fast and effectively.
Please give this a go if you are struggling with your skin, or even if your skin is already clear. My skin has never looked this good!
I tried everything for my hormonal acne at age 30 after coming off the pill. Stronger and stronger treatments were only making things worse, including antibiotics that only helped temporarily and prescription-grade treatments.
I was stuck in a spiral, getting more desperate, with horrendous pustules all over my cheeks and jawline. It was really affecting my confidence badly.
Before giving up completely and resigning myself to a life of hiding, I saw an advert for natural acne solutions while searching online and decided to try this lavender Hydrobiotic. It seemed to be the only thing that worked - and consistently too!
Now, I’d say I am at least 60% clearer, and it has really helped my self-image. I think it tackles acne bacteria without destroying the skin biome. Regardless of how it works, I’m now a huge fan!
I just bought myself a 3-pack with a Maskina and can’t wait for it to arrive! My face isn’t perfect, but it’s the closest I’ve gotten post-contraceptive pill!
With other products, I’d see some results for 3 weeks, then my skin would flare up again for months, even though people told me to keep going with retinol and tretinoin. I think all the harsh, desperate cleansing and treatments were just making things worse.
After just a week of using this, and now 3 to 4 months in, my skin still only gets better. It’s enabling my skin to heal so it can slowly fade my scars too.
Forever. Grateful.
"Such quick results"
Wow, I have tried so many products for myself and thought why not try this especially now my son is at an age where he’s started to get real angry spots on his forehead.
Like so many people I always think the reviews are by fake people.
Well it was extremely fast delivery, started using it Saturday 22/01/2024 afternoon.
Pictures of my son are 4 days apart!
I am extremely impressed and will purchase more.
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