How a Family Brand Created a Natural Solution for Bleeding Gums and Bad Breath with this magical herb.
"In a world where chemical-based cosmetics dominate the industry, one Bulgarian family returned to their roots and created 100% natural products that have transformed the lives of thousands."
The Beginning of a Family Mission
It all started in the small town of Panagyurishte, where the Ralchevi family decided to pursue their dream - to create truly natural products inspired by Bulgarian herbs.
"We never imagined that growing herbs would become our life’s passion. We started small in 2001, with 3 hectares of lavender and rose plantations," says Veselina Ralcheva, founder of InaEssentials.
Why Bleeding Gums Became a Personal Cause?
Bleeding Gums and Bad Breath are more than just issues - they affect confidence and overall well-being. Veselina personally experienced this challenge with her son Vasil, who had bleeding gums and she began searching for a natural solution.
"We have always believed that nature holds the answers to most problems. We just need to know where to look," explains Veselina.
- Veselina's husband Nikolaj in one of their family plantations
The truth about Bleeding Gums. What are the hidden causes?
In 2020, after researching oral health in depth, we discovered something disturbing.
Periodontitis starts months before you see the blood and have bad breath
What you see in your toothbrush is just the final "symptom" of the issue, but the real problem starts much earlier—when the first phase (healthy gum tissue and bone) begins to break down.
Once disrupted, the cycle accelerates, causing more significant gum inflammation, deeper pockets, and the progression of periodontitis, all of which lead to bleeding gums and bad breath.
But what is the reason for this anomaly?
The problem is that the modern lifestyle and chemicals in conventional oral care products lead to:
❌ Reduced Blood Flow to Gums – Chronic Hormonal imbalances can limit blood circulation to the gums, impairing the body's ability to fight infections and repair damaged tissues.
❌ Disrupted Gum Health Cycle – Chemical-laden oral care products can cause the gums to weaken over time, leading them to recede and bleed more easily.
❌ Oral Microbiome Imbalance – Synthetic ingredients in conventional toothpaste and mouthwash disrupt beneficial bacteria in the mouth, weakening the oral health, leading to irritation, inflammation, and gum disease.
Why most solutions DO NOT work?
Above, we showed you the stages of gum health and some of the causes of bleeding gums. Now let’s discover what’s preventing your gums from healing properly.
🔴 Impaired blood circulation – The gums are literally “starving,” which leads to weakening, inflammation, and eventually gum disease.
❗️Poor oral hygiene and excessive plaque buildup – Using harsh toothpaste or skipping flossing can irritate the gums, causing inflammation. In this case, the inflamed gums cannot absorb essential nutrients.
🔴 Oxidative stress and inflammation – Exposure to pollutants and harsh chemicals can weaken the gums, leading to further irritation and gum recession.
Typical oral care products on the market, when not properly chosen for your oral health, can harm instead of help. Some contain harsh chemical ingredients that can harm the gums, making them more prone to disease.
The Natural Alternative? A Powerful Herbal Synergy.
Instead of synthetic formulas, we use Wild Smoke Tree and organic Black Sea Lya - a nature-based duo that works in synergy to combat bleeding gums at their root.
How Do These Herbs Work?
🌿 Smoke Tree
✔ Clears plaque and bacteria from the teeth
✔ Helps prevent gum inflammation
✔ Protects against harmful microorganisms
✔ Promotes oral hygiene and fresh breath
🌿 Black Sea Lye
✔ Rich in minerals like magnesium and calcium
✔ Strengthens tooth enamel and supports gum health
✔ Has antimicrobial properties to protect against bacteria and fungi
✔ Helps create a protective barrier around the teeth
This natural blend ensures that your gums get the care and protection they need, while strengthening your teeth and supporting overall oral health – allowing your smile to stay cleaner, fresher, and healthier.
This natural blend of smoke tree and black sea lye is found in our new ORAL CARE SET
OUR ORAL CARE SET CONSISTS OF 3 BLACK SEA LYE TOOTHPASTES + SMOKE TREE MOUTHWASH.
99% of herbal products on the market are ineffective due to the wrong extraction method. They contain the scent but not the therapeutic and healing properties.
The ancient Thracian extraction methodology
Here comes the most interesting part...
The active ingredients in our oral care set are extremely sensitive to:
- Temperature
- Processing method
- Harvesting time
- Storage method
These herbs should be:
✅ Picked early in the morning
✅ Processed within 4 hours after picking
✅ Distilled at a specific temperature
✅ Stored in a specific way
This process is something we have refined to perfection over the years...
After over 5 years of intensive research, we have created our family "Oral care set"
Restores the natural cycle
Specially extracted Smoke Tree works deeply to cleanse the teeth and gums, helping to break down plaque and harmful microorganisms while promoting a healthy oral environment. The balanced herbal formula creates an optimal condition for oral hygiene and fresh breath.
Cleanses and protects with:
Smoke Tree, which clears plaque and bacteria from the teeth, helping to prevent gum inflammation and promote oral health.
Strengthens and shields with:
Black Sea Lye, rich in minerals like magnesium and calcium, helps fortify tooth enamel, supports gum health, and creates a protective barrier against harmful bacteria and fungi.
More about our family:
We grow herbs in the purest regions of Europe, following the principles of biodynamic agriculture.
We have created our own production center where we combine traditional methods with innovative technologies.
Our mission is to make the power of natural herbal cosmetic products accessible to everyone, preserving age-old traditions.
Why can you trust us?
✅ 25 years of experience in growing organic crops
✅ Own organic fields
✅ Certified production
✅ Clinically tested products
✅ Over 200,000 satisfied customers across Europe
"Every herb in our products is grown, harvested and processed by us personally. It's not just a business - it's our calling."
Clinically proven results
In 2021 we decided to make a clinical test in France, and prove the effect of our organic herbal products. 30 clients tested our products daily and shared amazing feedback.
In 2019, the family started offering their organic products.
Today, they are available in 28 markets under the brand "InaEssentials"
With thousands of happy customers, the family received multiple awards:
Vasil Ralchev - Farmer of the year 2024
Veselina Ralcheva - Organic Producer of the year 2023
Veselina Ralcheva shares:
"The most important part for us were all the stories from our customers. Our 3 children really helped us to offer our products in many markets. My son Vasil, who studied at Reading University in the UK, started InaEssentials.co.uk, and after we saw the reaction of people outside of Bulgaria, we set a goal to offer our products with local delivery in each market in Europe. I am happy to say that today we have happy customers from all over Europe, and also USA and Australia. Their stories make all the difference for our family brand."
Real stories from customers:
This toothpaste is so nice and effective that my family and I are already addicted to it ❤️
It has become our favourite toothpaste forever. 🙂
The toothpaste is amazing, it makes such a thick and rich foam that brushing your teeth becomes a real pleasure, and after brushing you feel fresh and clean for hours. My husband's gums even stopped bleeding.
We are fascinated by this toothpaste and I highly recommend everyone to try it.
I also use the wild sumac mouthwash and the effect in combination with the toothpaste is amazing ❤️
"As a busy mom, I’m always looking for products that are safe, effective, and gentle on my family’s teeth and gums. This bundle of 3 Toothpastes and 1 Smoke Tree Water ticks all the boxes!
I love that it’s all-natural, and I can see the difference in my kids' smiles too. Their teeth are cleaner, and they love the refreshing taste of the mouthwash. I feel good knowing I’m using something that’s not only effective but also healthy for them!"
"I’m beyond impressed with this bundle! I’ve used many natural toothpastes before, but none have felt as effective as InaEssentials DentAll. My teeth feel so clean, and my breath stays fresh longer than I expected.
The Smoke Tree Mouthwash is the cherry on top, with its soothing and calming effect. It’s refreshing without being overpowering, and my mouth feels so healthy now. This is my new go-to routine."
"Such quick results"
⭐⭐⭐⭐⭐ - Amanda Bryson
"Where has this toothpaste been all my life?! I’ve always struggled with gum issues and bleeding, but after using this combo, I noticed a huge difference in just a week. The Smoke Tree Mouthwash is the perfect companion, giving my mouth a cooling, calming effect that lasts all day. I feel more confident with every smile. Thank you, InaEssentials, for such a fantastic, all-natural solution!"
Want to try this organic solution for bleeding gums and bad breath?
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