Morning RoutINA™ - Cleanse and Prepare

• Step 1: Start your day by cleaning your face with our Chamomile & Lemon Oil Herbal Soap to eliminate impurities and dead skin cells that the skin has shed overnight.
• Step 2: Then, apply our Wild Saint John’s Wort Water - Hydrolina.
  Its anti-inflammatory properties help reduce redness and itching while promoting skin cell regeneration and forming a protective shield against daytime irritants. Due to Saint John’s Wort photosensitivity, do not expose your skin to strong sunlight right after you apply it.

Evening RoutINA™ - Cleanse and Restore

• Step 1: In the evening, repeat the cleansing with our Chamomile Herbal Soap to wash off the day's pollutants. 
• Step 2: Afterwards, apply the Hydrobiotic - Chamomile, Melissa & Aloe Vera. This innovative formula is enriched with Aloe Vera postbiotic complex - fermented Aloe extract, specially developed for us in а high-tech laboratory in Bologna, Italy. The product works while you sleep, a time when your skin is naturally regenerating. The Aloe Vera postbiotic complex accelerates wound healing processes, strengthens your skin's natural barrier, and balances your skin's microbiota. It's like a night-time bodyguard, fighting against harmful microorganisms and nurturing your skin's health.

This two-step RoutINA™ works in harmony with your body's natural repair mechanisms. It provides daytime protection and nighttime restoration, offering a comprehensive plan to handle and soothe psoriatic rashes and itching, ensuring healthier, happier skin over time.

Our Psoriasis RoutINA™ includes:

• Natural Herbal Soap with Chamomile and Lemon Oil - calming effect (110g)
• Wild Saint John’s Wort Water - Hydrolina for Psoriasis and Irritated skin (150ml), 
• Hydrobiotic - Chamomile, Melissa & Aloe Vera - intensive soothing care for Sensitive skin (150ml)

This power-packed trio offers long-lasting relief from symptoms of psoriasis - a chronic skin condition characterized by raised red, silvery, scaly patches, discomfort, itchiness, and in severe cases - cracking and bleeding.

The perfect match for psoriasis and sensitive, dry skin.

Tested by more than 100,000 clients worldwide:

Our RoutINA™ for Psoriasis has more than just beautiful packaging, it has proven results. With an incredible customer satisfaction rate of over 90%, these products have shown their effectiveness in soothing and preventing future flare-ups and improving overall skin health. Don't just take our word for it, read clients’ stories: HERE.

Long-term Results:

This psoriasis-fighting trio offers more than a temporary solution. It works to enforce the skin’s natural ability to fight off irritants and maintain healthy microbiota and thus preventing future breakouts for long-term skin improvement.

The Powerful Active Ingredients

Herbal Soap - Chamomile & Lemon oil:
Combines Plant Glycerin and Beeswax for deep hydration and antimicrobial protection. Enhanced with Lemon Oil and Chamomile Water, it revitalizes and soothes the skin, while Coconut Oil and Cocoa Butter promote skin elasticity and repair.

Saint John's Wort Hydrolina:
Reduces inflammation, itching and redness associated with psoriasis, and promotes the regeneration of healthy skin cells, making it a key ally in combatting psoriasis.

Hydrobiotic - Chamomile, Melissa & Aloe Vera:
Unites Chamomile and Melissa Hydrolina with a potent Aloe Vera postbiotic complex. Chamomile Hydrolina hydrates and fights skin irritations, while Melissa Hydrolina soothes and repairs. The innovative Aloe complex amplifies their effects, providing a strong defence against harmful microorganisms.

Full list of ingredients

Herbal Chamomile & Lemon oil Soap’s Ingredients /INCI/: 

Aqua, Propylene Glycol, Sorbitol, Sodium Stearate, Glycerin, Potassium Olivoyl Hydrolyzed Wheat Protein, Myristyl Lactate, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Beeswax, Anthemis Nobilis Flower Water, Lauryl Glucoside, Disodium Cocoyl Glutamate, Coco Betaine, Sodium Hydroxide*, Citrus Limon Fruit Oil, Limonene.

Wild Saint John’s Wort Water - Hydrolina’s Ingredients /INCI/ - Hypericum perforatum Flower Extract Water

Hydrobiotic - Chamomile, Melissa & Aloe Vera’s /INCI/:

Chamomilla Recutita (Matricaria) Flower Water, Melissa Oficinalis (Melissa) Flower/Leaf/Stem Water, Aloe Barbadensis Leaf Juice, Saccharomyces Ferment Lysate Filtrate, Citric Acid*, Sodium Benzoate*, Potassium Sorbate*

*Naturally synthesized byproducts of the fermentation.

Our Psoriasis RoutINA™ is: 

• Vegan, cruelty-free, family-produced, and organic.
• With no parabens, artificial fragrances, and colouring.
• Produced by sustainable farming techniques.
• In an amazing 100% recyclable bottle.

The Family Promise: Pure, Honest, Genuine

“I still cherish the memory of our children's unfiltered joy as they played and helped in our gardens. It is my personal mission to channel this innocent, childlike delight to all of our customers, no matter their age. That is the essence of our family brand: we leave nothing to coincidence because we're involved in every stage of the process:

• Our family takes care of each plant - from planting to harvesting
• The hydrolats are made right in our own distillery.
• Each day, my children and I genuinely engage in your comments and messages, creating a family-like bond.
• We are invested in every story that our products help create.”

- Veselina Ralcheva - Mother, Founder of InaEssentials, and Organic Farmer of the Year "2019"

A Purpose Beyond Profit: “How Our Brand is Making an Impact”

At InaEssentials, we believe in giving back to the communities that have supported us. That's why we are proud to offer employment opportunities to members of minority groups, helping to support their livelihoods and provide them with a brighter future. By choosing our organic products, you are not only improving your own health and beauty, but you are also making a positive impact on the lives of others. Join us in making a difference today.

Your Trust Inspires Us

In just five years, our Psoriasis RoutINA™ has become a favourite natural solution for psoriasis, with over 100,000 bottles delivered worldwide. The pride we take in our low return rate (below 1% ) validates our dedication to quality and customer satisfaction.

Secure & Swift Delivery

Payment Methods: 

- by card
- PayPal
- Credit Card
- Apple Pay

Deliveries are made with the courier services of ROYAL MAIL. For orders accepted until 14:00 on a working day, delivery is within 1-2 working days.

Delivery prices:

Courier services of ROYAL MAIL - £4.99
FREE Shipping for orders over £69.99

Our Guarantee: Your Satisfaction

We hope you love the products from our family brand, InaEssentials. If, however, they have not met your expectations, please do not hesitate to contact us.