How a small family business helped more than 50,000 UK customers beat acne, dandruff, eczema, and bleeding gums

How a small family business helped more than 50,000 UK customers beat acne, dandruff, eczema, and bleeding gums

How a small organic cosmetics Brand reached more than 500 000 Clients in the EU Reading How a small family business helped more than 50,000 UK customers beat acne, dandruff, eczema, and bleeding gums 6 minutes Next Hair Loss and Oily Hair - The natural solution "Nettle Water"

This headline seems exaggerated until we take a look at more than 200,000 InaEssentials clients and read their comments under every single post of the brand and under every product page on the website. Big headline until we meet the Organic Producer of the Year and mother of 3 children, Veselina Ralcheva, who in 2020 expanded her brand for organic healing cosmetics to the United Kingdom

Veselina Ralcheva

Veselina started her organic journey back in 2004, when together with her husband Nikolay  they started something new that changed their lives. In that year, organic farming was something completely new not only in Bulgaria but in Europa as a whole. However, the family believed in the philosophy of real food and products without chemicals! Although they were close to bankruptcy many times, while raising 3 children,, Veselina and Nikolay did not give up. Today they are reaping the fruits of their labour and their brand InaEssentials is now operating in 12 EU clients, enjoying thousands of happy customers


Veselina's greatest success is closely related to the amazing healing properties of her organic hydrolats. After many tests, research and validations, in 2019 Vesselina launched InaEssentials together with her son Vasil. A brand for organic cosmetics that really helps people and changes their lives. Thanks to this innovative brand she was the first winner of the prize "Organic Farmer of the Year"

In June 2020 she started her buiness in the UK and the blog "How a small family business helped more than 10,000 teenagers to get rid of ACNE" became a hit and in 40 days reached over 1,000,000 people in the UK.

blog inaessentialsuk

This gave a push and the small family business became a little big bigger, but the great news is that more people found our about the organic healing products. In December, all three of Veselina's children got involved and helped with the development of the brand. Vasco helped with the website and the ads, Elena was in charge of customer service on Facebook, and Maria helped with order management. 


The organic lavender water against acne, with which the brand started and currently has more than 50,000 customers (mostly mothers of teenagers) in the UK, who order every month.

100,000 bottles sold, of which only 60 customers were not satisfied, were sold. Probably the best facial cleanser against acne that comes directly from our lavender fields in one small bottle :). The best thing about the lavender water is that it cleanses the pores from the inside out. The secret behind the effect is the low acidic Ph, amazing quality which is due to the region in which we harvest our lavender gardens. 

Check out the product HERE

Organic smoke tree water for oral hygiene: To be honest, we took this idea from a granny who visited us in our home town of Panagyurishte, Bulgaria. Not long after, it became our favorite products because in no time it helped with the bleeding gums of one of our relatives, and today everyone in the family uses it. The thousands of satisfied customers and comments are an even greater gift. This is currently our best selling product in Romania and Bulgaria 

Check out the product HERE

Organic lemon balm water for burns, scars, redness and dermatitis. Although we do not advertise the lemon balm due to our limited quantities, it is the floral water that becomes a favorite of everyone who tries it. We will try to produce more from it this summer, because this magical water helps all types of skin irritation and also has a beneficial effect against acne and rosacea

Check out the product HERE

Organic rose water and its regenerating properties: The Rose water is the favorite product for all ladies over 35 because it tightens and regenerates the skin. That is the reason why every book says that rose water was the secret of Cleopatra's beauty 😊 Although we cannot verify this fact, we believe the hundreds of ladies who wrote to us how satisfied they are with the water…

Check out the product HERE

Organic Clary Sage Water against dandruff and seborrhea:

This product has a great effect in the fight against dandruff and seborrhea and unlike anti-dandruff shampoos, it has a beneficial effect in the long run. It also caused a great furore on the market and this is no coincidence. We tested a lot of waters, but none came close to that of clary sage when it comes to the effect against dandruff. It gives the hair what it needs and revives it with the help of nature and of course the proporties of the sage oil :)

Check out the product HERE

Organic White Pine Water  against fungus:

Feet fungus is a nasty problem and we had many customers who asked us for a product against this problem. This is how the first White Pine water was born. To be honest we discussed this with many older people situated in the Villages near our city as they are still aware of the herbs that help for such problems. Since launching this product in Bulgaria in February of 2021 the feedback from customers is more than amazing.

Check out the product HERE


Here are 2 clients who used our lavender water and gave us permission to upload a photo of the change with it :)

We also have a surprise for all new customers who would like to try our products. We decided to combine the fact that the youngest lady in our family was the inniciator of this blog with the surprise and that is why...

The surprise is a code not for 5, not for 10, but for a whole 15% DISCOUNT for your first order, and it is: eli15

- Important (the discount code cannot be used in conjunction with other discounts and can only be used once with your first order) 

- You can use the discount code after you add your products to the shopping cart and click "View cart" at the top of the page. When you click “Check out” a text field will appear, where you can enter the discount code.

Our website:

👇 Click the button below to see all products 👇





We have developed and trademarked the RoutINA™ formula. Clinically tested in a third-party study in I.E.C France. In each RoutINA™ product page you could see the clinical results.

Our Acne RoutINA™ demonstrated the following results in 90 days:

90% Cleans the pores deeply

85% Removes excess sebum without drying the face

95% Suitable for all skin types

"A Purpose Beyond Profit: How Our Brand is Making an Impact"

At InaEssentials, we believe in giving back to the communities that have supported us. That's why we are proud to offer employment opportunities to members of minority groups, helping to support their livelihoods and provide them with a brighter future. By choosing our organic products, you are not only improving your own health and beauty, but you are also making a positive impact on the lives of others. Join us in making a difference today.