Wrinkles Around the Eyes and Crow's Feet: How to Smooth Them

Wrinkles Around the Eyes and Crow's Feet: How to Smooth Them

Wrinkles Around the Eyes and Crow's Feet: How to Smooth Them
Why wrinkles around the eyes and crow's feet appear and how to smooth them with gentle anti-age actives.

In short: Wrinkles around the eyes and crow's feet appear where facial expressions are most active and the skin is thinnest. With age it produces less collagen and elastin, while sun exposure and dryness make them deeper. Hydration, sun protection and gentle anti-age actives such as bakuchiol, a plant-based alternative to retinol, help smooth them. A specialised eye cream such as Rose Eye Lift makes fine lines visibly shallower.

In this article
  1. What are wrinkles around the eyes and crow's feet
  2. Why wrinkles around the eyes appear
  3. How to smooth wrinkles around the eyes
  4. Bakuchiol: the gentle alternative to retinol
  5. Rose Eye Lift against wrinkles around the eyes
  6. Frequently asked questions

What are wrinkles around the eyes and crow's feet

What are wrinkles around the eyes and crow's feet

Wrinkles around the eyes are the fine lines that appear at the outer corner of the eye and under the lower lid. When they radiate outwards on smiling and squinting, we call them crow's feet. Because the skin here is very thin and mobile, it is the first to give away age.

Fine lines around the eyes are part of the wider topic of eye contour. See also our complete guide to the eye area.

Why wrinkles around the eyes appear

Why wrinkles around the eyes appear

A combination of internal and external factors lies behind wrinkles around the eyes:

  • Facial expressions: constant smiling and squinting shapes lines.
  • Reduced collagen: with age, the skin loses firmness and elasticity.
  • Sun: UV rays speed up ageing and deepen the lines.
  • Dry skin: dehydration makes fine lines more visible.
  • Lifestyle: smoking, stress and lack of sleep all contribute.

The good news is that with early, consistent care, the appearance of deep lines can be significantly delayed.

How the skin around the eyes changes with age
20-25 years
First expression lines when smiling. The ideal time for preventive hydrating care.
25-35 years
Fine lines become more permanent. The skin produces less collagen and crow's feet appear.
35-45 years
Lines deepen and the contour loses firmness. Anti-age actives become a daily necessity.
45+ years
More pronounced wrinkles and loss of elasticity. Focus on hydration, firmness and sun protection.

How to smooth wrinkles around the eyes

How to smooth wrinkles around the eyes

For a smoother look, rely on a combination of care and habits:

  • Hydration: firm, plump skin smooths fine lines.
  • Sun protection: daily, to slow down ageing.
  • Gentle anti-age actives: bakuchiol and peptides around the eyes.
  • Gentle application: with tapping motions, without stretching the skin.
  • Sleep and water: the foundation of any good skincare routine.
Never rub the eye area; apply products with light tapping motions from the inner to the outer corner.

Bakuchiol: the gentle alternative to retinol

Benefits of Rose Eye Lift against wrinkles around the eyes and crow's feet

The classic anti-age ingredient is retinol, but around the eyes it often irritates and causes flaking. Bakuchiol is a plant-based active with a similar smoothing effect that is far better tolerated by sensitive skin and is suitable even during pregnancy and breastfeeding. Combined with the biomimetic booster Epitensive™ EVO and hyaluronic acid, fine lines look visibly filled in, without unnecessary irritation.

Bakuchiol or retinol: a quick comparison
Characteristic Bakuchiol Retinol
Origin Plant-based, from Psoralea corylifolia Derivative of vitamin A
Smoothing effect Yes, helps with fine lines Yes, strongly pronounced
Irritation and flaking Rare, gentle on the skin Common, especially at the start
Around the eyes Suitable With increased caution
Pregnancy and breastfeeding Suitable Not recommended
When to apply Morning and evening Mainly in the evening

Rose Eye Lift against wrinkles around the eyes

Rose Eye Lift eye cream with damask rose from InaEssentials

Created by the Bulgarian family business InaEssentials, Rose Eye Lift brings together gentle anti-age actives in a single formula with damask rose and white truffle.

Composition of Rose Eye Lift eye cream against wrinkles around the eyes
❤️White truffle

One of the rarest and most valuable ingredients in skincare, a unique premium active rich in minerals, amino acids and antioxidants that helps with firmness, elasticity and a visibly reduced depth of wrinkles.

❤️Bakuchiol

A gentle plant-based alternative to retinol that helps smooth fine lines and is well tolerated even by sensitive skin.

❤️Epitensive™ EVO

A biomimetic booster that helps visibly reduce the depth of wrinkles and improves the skin's radiance.

❤️Rose postbiotic and hyaluronic acid

Provide deep hydration for over 12 hours, making fine lines less noticeable.

Consumer study

In a 20-day study with 35 women, 88% reported a visibly smoothing effect around the eyes, and 94% felt deeply hydrated skin.

Special offer

Offer for Rose Eye Lift eye cream against wrinkles around the eyes

Smooth the fine lines around your eyes with Rose Eye Lift and get the best-value bundle.

Buy 2 Rose Eye Lift eye creams and get a FREE Rose Elixir face serum and Hydrobiotic Rose as a gift. Save over £85.
Shop Rose Eye Lift
Results from a consumer study (35 women, 20 days)
94%
felt deeply hydrated skin
84%
with reduced puffiness
88%
with visibly smoother skin

About the InaEssentials family

The InaEssentials family in the rose fields

InaEssentials is a Bulgarian family business with over 25 years of experience in bio-farming and natural cosmetics using rose oil, herbal waters and actives from its own plantations. Every product is created with care for the skin and respect for nature.

Frequently asked questions

Wrinkles around the eyes and crow's feet: how to smooth them

At what age do wrinkles around the eyes appear?
The first fine lines around the eyes often appear after the age of 25, becoming more pronounced after 30-35. With early preventive care, the appearance of deep wrinkles can be significantly delayed.
Can I use retinol around the eyes?
Retinol is effective, but it often irritates the thin skin around the eyes. A gentle alternative is bakuchiol, which has a similar smoothing effect but is well tolerated even by sensitive skin and during pregnancy.
Can wrinkles around the eyes disappear completely?
Expression lines do not disappear completely with cosmetics, but with regular care using hydration and anti-age actives they become visibly shallower, and the skin looks smoother and more rested.
Sources and important information

The information in this article is for educational purposes only and does not replace medical advice. InaEssentials products are cosmetic, not medicinal, and are intended for external skincare use. If you have any skin concerns, please consult a dermatologist.

Related articles

Back to blog

Let customers speak for us

from 7109 reviews
Natural Hair Conditioner with Rosemary oil and White Fir - intensive nourishing care for every hair type
Hair conditioner

Love this product .. use with the lovely shampoo. Keeps my hair soft and conditioned.
Highly recommend all the products

Michele
Acne RoutINA™ - lasting solution for Acne and Blackheads
Thanks to INA ESSENTIALS, my confidence is back

I’ve been using Acne RoutINA™ – lasting solution for Acne and Blackheads for over a year now, and I can honestly say it’s one of the best decisions I’ve ever made.

I don’t have many photos showing the condition of my skin before, when I was struggling with very aggressive acne, large pimples and many dark spots and scars. For more than 20 years, this acne made my life very difficult.

Today, even though some marks are still visible, I no longer hide from photos, and I love the feeling of softness when I touch my face. Thank you so much! I had tried absolutely every treatment, even laser for a while, but the spots always came back, bigger and darker.

Another reason I remain loyal to your products is your excellent promotions. Truly, a big thank you and congratulations on your wonderful family business.

Carmen
Natural Herbal Soap with Nettle and Pine Oil - anti-inflammatory action
Love everything

I am so happy I found this shop! I absolutely love all the products for my face and my body. They are all natural and perfect for use over pregnancy, thank you so much.

Gabriela
Buy 2 Get 1 FREE - Lavender waters - Hydrolina
Much clearer skin than before

I've used the organic lavender Hydrolina and the hydrobiotic for a little over a week and my skin is much clearer than before. I still do get breakouts everyday but it's not like before where those breakout were big. These are tiny. But I use it 3 to 4 times a day, depending on my breakouts. Even my mum was saying that this is really helping my skin.

Zainab Naazir
Acne RoutINA™ - lasting solution for Acne and Blackheads
Hidrolina for acne

This is extremely powerful and yet gently solution for acne, it doesn't have sting effect when put on the face, the scent is nice and not overpowering as I am sensitive on smells, but overall I would recommend this solution to anyone I know who has similar issues with spot treatment and acne problems.
I really had a doubt when I ordered the products but the acne package solution is soo good it works in just 3 days of use. I will continue with the treatment until all spots are cleared and pores on my face unclogged, but so far so good. Thank you Ina essentials. I will come back for products I want to try soon.
Best: )

Marie Kostova
Natural Wild Nettle Shampoo for Hair Loss
Nettle Shampoo

This Shampoo is absolutely amazing. My teenage daughter developed sudden onset hair loss. We were waiting months for a dermatologist appointment. I hadn't bought anything from InaEssentials, but was so worried I had to give the nettle Shampoo a try. We were both not really expecting much change, but seriously, look at the before and after photos, they are real and I am truly gobsmacked, the hair has regrown. We finally had a dermatologist appointment and she took down the name of the Shampoo. Who knows she might start prescribing it! Amazing Shampoo. Amazing company. I will be rebuying and will recommend to anyone and everyone.

Anonymous
Wild Saint John’s Wort Water - Hydrolina for Psoriasis and Irritated skin
WILD SAINT JOHNS WART WATER

FANTASTIC PRODUCT SINCE I HAVE BEEN USING THIS I HAVE REALLY NOTICED A BIG CHANGE IN MY PSORIASIS NO MORE FLARE UPS

Laura Murphy
Lavender Secret - Natural hand cream for Dry hands
Best handcream ever!

I have tried lots of hand creams over the years, and lately nothing was working. My hands would get dehydrated and I would get little round raised bumps on the backs of my hands. I tried this, and overnight my hands are soft and plump, and stay plump all of the following day. No more raised bumps. My hands have honestly not looked this good for years! I'm using quite a few other products from this company, and they are all amazing. My skin is so much better and best of all, it feels really healthy. I only use it at night, so it can work throughout the night, and that seems to be all it needs. I have now stocked up, and will be sticking to this brand from now on for my skincare. Thank you!!!

Alexandra Coackley
InaEssentials.UK
Hormonal acne

I have been using your brand for over a year now, i love it. The lavender water and soap bar have made a huge difference to my acne. I now use the trio acne set, lavender soap bar and mositurising cream, all, amazing. Your products actually work, they did for me anyway 😊

Mathers Melissa
Organic Chamomile water - Hydrolina for Eczema and Irritated skin
Incredible

Having suffered with Eczema since childhood all I had ever known to keep it at bay was the overuse of steroid creams and ointments which in 2020 bought me to the realisation I was suffering with TSW (Topical Steroid Withdrawal) since then I had been searching for a natural product to help the symptoms of my eczema and try and heal inside and out without resorting to going back on steroids. I came across an advert online for this product which had helped multiple peoples eczema prone skin and of course I had to try it! and I have used it daily since I first purchased in May 2023 and I will never ever look back. My skin is the softest it has ever been and it no longer feels irritated and although I still get slight flare ups occasionally they go within days. This is the best thing I have ever used and will definitely be a lifelong customer. Very quick delivery and a company with excellent values. Thank you! :)

Sophie Forrester
InaEssentials.UK
Organic Chamomile water saved my skin

I recently had a bad flare up of eczema all over my body, the worst I’ve had in years. The prescribed creams I had were no longer doing anything to keep it under control and that’s when I ordered from here as I was willing to try anything. Within a few weeks the eczema on my face, neck and stomach cleared and whilst I still have flare ups on my legs and arms it’s no where near as bad as before.

Shona Bartlett
Organic Lavender water - Hydrolina for Acne
Great Product

Since using this morning and night i have noticed a reduction in active spots,redness and felt my face has been less oily, will be buying another bottle, thankyou 😀

Adam Boyle
Wild Nettle Water - Hydrolina - Hair spray for Hair loss and Oily hair
Happy with the product

The nettle hair shampoo is so good. The hair after wash feel so soft and full volume .It helps a lot with getting rid of dandruff and oily hair.My girls and I are quite happy and will be purchasing again.

Enkelejda Bega
Natural Hair Conditioner with Rosemary oil and White Fir - intensive nourishing care for every hair type
Happy Customer

It's taken me more than one year and many £000's spent on trying to find the right conditioner that is helping to calm my very irritated itchy scalp

I truly believe that I have found my go to conditioner in Ina Rosemary and White Fir, it's certainly helping in calming the itch in my scalp

Margaret Hendrie
Organic Lavender water - Hydrolina for Acne
Forever Grateful

I tried everything for my hormonal acne at age 30 after coming off the pill and stronger and stronger treatments were making things worse including antibiotics which only helped temporarily and prescription grade treatments, was in a spiral and getting more desperate with horrendous pustules all over my cheeks and jawline, really affecting my confidence so badly. Then before giving up completely and resigning myself to a life of hiding, tried this lavendar water from an advert I saw for natural acne solutions as I'd been googling those since other methods failed, and it seemed to be the only thing thats worked, and consistently too! I'd say I am at least 60 percent clearer and it has really helped my self image. I think it must tackle acne bacteria without destroying the skin biome but regardless of looking into it, I'm now a huge fan! Just bought myself a 3 pack with a maskina which I'm waiting for! Face isn't perfect but closest I've got post contraceptive pill! I used to get some results with a couple of previous products for about 3 weeks and then my skin would flare again after that for months after, even though people kept saying keep going with the treatments, retinol, tretonoin, I think all the harsh desperate cleansing and treating was just perpetuating it - was sick and tired of it, think they were spouting nonsense now as after a week of this stuff and now on 3 or 4 months about, still only gets better. Enabling my skin to heal so it can slowly work out the scars too. Forever. Grateful.

El Berry

BEST SELLERS

    "A Purpose Beyond Profit: How Our Brand is Making an Impact"

    At InaEssentials, we believe in giving back to the communities that have supported us. That's why we are proud to offer employment opportunities to members of minority groups, helping to support their livelihoods and provide them with a brighter future. By choosing our organic products, you are not only improving your own health and beauty, but you are also making a positive impact on the lives of others. Join us in making a difference today.