How a family brand helped more than 50 000 people in the UK get rid of Acne

How a family brand helped more than 50 000 people in the UK get rid of Acne

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A family brand that produces herbs-based natural products reinvented skincare with Acne RoutINA™ -  90 days routine, which solves your acne in the long run. Wave goodbye to acne and blackheads, as your skin rediscovers its self-recovery ability. The Family developed a clinically-backed, organic formula for clear, balanced skin. Ditch quick fixes for lasting results. Change is just a click away.

The Wave of Synthetic Products Flooding Us...

Veselina Ralcheva, a devoted mother and entrepreneur, founder of InaEssentials, watched her 3 children struggle with acne during their teenage years. The sight of their red blemishes and inflamed skin tugged at her heartstrings, as it began to impact their confidence and self-esteem.

After several years of witnessing her children's discomfort and embarrassment, Veselina felt the urge to find a solution. She combined her knowledge of organic farming and her maternal instinct to solve her children's skincare struggles.

Her husband and she founded InaEssentials, aiming to create natural, effective solutions for acne, and today her kids are part of the brand as well.

Little did she know, this decision would lead to a beauty breakthrough far more significant than she could have ever imagined - offering hope and visible results to over 100,000 people across the globe.

What is more - offers an alternative to synthetic cosmetics, that actually helps in the long run!

During her journey to achieving acne relief for her children, Veselina met other people with different skin issues. She noticed they had invested their time, money, and hope into multiple skincare products, only to be met with disappointment and short-term results

Beauty companies appear to continue this pattern, filling up customers with a huge variety of artificial products, many of which could have harmful ingredients.

Veselina has been an organic farmer since 1999, and won the prize “Organic Farmer of the Year in 2019”. She has been growing oil-bearing crops in her own organic gardens for over 20 years. 

Driven by her love for her children and her unwavering belief in the power of nature, Veselina became determined to challenge the status quo. She got along with a team of scientists and dermatologists from Bologna Italy, and created the powerful Acne RoutINA™ that elevates skincare to a whole new level. A powerful combination of her grown crops and postbiotics.

Acne RoutINA™ combines the benefits of Lavender Water - Hydrolina, Natural Herbal Soap with Lavender & Blueberry, and Hydoriotic - Lavender & Mint - an innovative postbiotic enriched miracle. This potent mix of natural ingredients includes Lavender and Peppermint from the organic family fields, Blueberry, and Lentymirt - a postbiotic complex of hyper fermented Myrtle and Lentisk, specially developed for us in an Italian laboratory, specialized in innovation in biocosmetics. In just 3 months this routine brings out your face's natural glow and fights pimples, blackheads, and excess sebum.

Nature’s Powerful Ingredients

Herbal Soap - Lavender & Blueberry merges Plant Glycerin which provides deep hydration and maintains skin balance, while regenerative Blueberries exfoliate and unclog pores. Enriched with balancing Lavender Oil, elasticity-boosting Coconut Oil, and reparative Cocoa Butter, the soap promotes skin restoration and overall health.

Organic Lavender Hydrolina reduces the growth of acne-causing bacteria, regulates skin’s pH, thoroughly cleanses the pores and prevents future breakouts, making it a key ally in combating acne and blackheads.

Hydrobiotic - Lavender & Mint combines Lavender and Peppermint Hydrolinas with the innovative Lentimyrt postbiotic complex of Myrtle and Lentisk. The Lavender Hydrolina tackles acne and regulates the skin's pH, while the Peppermint Hydrolina rejuvenates and tightens the skin. Lentimyrt, enhanced via hyper fermentation, magnifies these benefits, delivering powerful defence against harmful skin bacteria. The product acts as a night-time bodyguard, while the body is naturally regenerating, the postbiotic is regenerating your skin.

How your future with RoutINA looks like:

Day 1-30: Noticeable reduction in acne

You'll start to see clearer skin with fewer breakouts as the routine helps control excess oil and unclog pores, reducing acne noticeably. 

Day 30-60: Targeting the root cause

Acne RoutINA™ targets overactive oil glands and acne-causing bacteria. Our products work to balance oil production and fight off harmful bacteria, resulting in fewer and fewer breakouts.

Day 60-90: Skin's self-recovery

You'll notice something amazing! Your skin begins to handle acne on its own. That's because our products have been training your skin, improving its natural healing mechanisms. You'll notice a big drop in acne and see your complexion become more balanced and healthier. It's not just about fighting acne; it's about building stronger, more resilient skin.

It's not just about fighting acne; it's about building stronger, more resilient skin.

More than 100 000 Customers love Acne RoutINA™... 

Acne RoutINA™ has more than just beautiful packaging, it has proven results. Over 90% of the clients love these products and claim their effectiveness. Read real customer-inspiring stories and see for yourself! 

Simplicity is Key: An Easy Yet Effective Skincare Routine

Experience the power of simplicity with this super-fast, super-easy, two-step RoutINA™, crafted for everyone, even for those who find it hard to follow routines. It's so straightforward, it's nearly impossible not to fall in love with this regimen!

Every morning, launch your day with the Morning RoutINA™. In just two quick steps, cleanse your skin with Lavender & Blueberry Herbal Soap and apply Organic Lavender Hydrolina. This effortless routine sweeps away impurities and excess sebum, calms acne-related redness, and creates a protective layer for your skin.

When the day ends, keep your skincare game strong with the Evening RoutINA™. Repeat the cleansing step with the herbal soap and apply the Hydrobiotic - Lavender & Mint. Crafted in a state-of-the-art lab in Bologna, Italy, this super formula works overnight to combat acne-causing bacteria and boost your skin's defences.

Skincare has never been so easy and impactful. Embrace the two-step RoutINA™, and witness the transformation towards healthier, happier skin!

Can It Be THIS Powerful... Yet All-Natural?

Acne RoutINA™ has already amassed thousands of glowing reviews and over 100 000 customers trusted it. However, you may wonder...

Can an acne routine, formulated with all-natural ingredients, really deliver such striking results?

The answer is an absolute YES. We provide customers with a complete list of ingredients and guarantee that we do not use any potentially harmful substances. You can be confident that:

Acne RoutINA™ is: 

  • Clinically proven and dermatologist-recommended
  • Vegan, cruelty-free, family-produced, and organic.
  • With no parabens, artificial fragrances, and colouring.
  • Produced by sustainable farming techniques, eco-friendly.
  • Bearing that in mind, it's no surprise that customers are smitten with it and keep coming back for more, one set after another, shattering sell-out records.

    Get It Before it is Too Late

    The new batch of the top-selling Acne RoutINA™ products is now out and everyone is talking about it. Everyone is excited about our special deals and we're running out of stock fast.

    Grab this chance to get the special deal and save up to 30% for a 3 month supply of Routina. It's the perfect time to show off your natural skin shine and keep your skin looking fresh and bright!

    Our website:





    We have developed and trademarked the RoutINA™ formula. Clinically tested in a third-party study in I.E.C France. In each RoutINA™ product page you could see the clinical results.

    Our Acne RoutINA™ demonstrated the following results in 90 days:

    90% Cleans the pores deeply

    85% Removes excess sebum without drying the face

    95% Suitable for all skin types

    "A Purpose Beyond Profit: How Our Brand is Making an Impact"

    At InaEssentials, we believe in giving back to the communities that have supported us. That's why we are proud to offer employment opportunities to members of minority groups, helping to support their livelihoods and provide them with a brighter future. By choosing our organic products, you are not only improving your own health and beauty, but you are also making a positive impact on the lives of others. Join us in making a difference today.