Psoriasis is a chronic skin condition that affects millions of people around the world, regardless of age or gender. It is not uncommon to see psoriasis in children as well. This autoimmune condition causes the skin cells to divide rapidly, resulting in red, scaly, and sometimes painful plaques.
What causes psoriasis?
Although the exact causes of psoriasis are still unclear, factors like stress, infections, genetic predisposition, and lifestyle often exacerbate it. Conventional medicine offers various therapies, but more and more people are seeking natural ways to manage the symptoms.
One of the proven natural solutions is the use of herbs. In Bulgaria, the abundance of medicinal plants has inspired generations to seek help in nature. Among them, St. John’s Wort stands out — a plant known for its powerful anti-inflammatory and healing properties.
In this blog, we’ll explore what psoriasis is, how St. John’s Wort can help, and how you can achieve long-lasting relief with the Ralchevi family’s natural products — Psoriasis RoutINA™.
What is psoriasis and how does it affect the skin?

Psoriasis is a chronic condition characterized by the appearance of scaly patches, most often on the elbows, knees, scalp, and back. Psoriasis on the face is also possible. These patches form due to the rapid turnover of skin cells — a process that normally takes about 28 days but can happen in just 3-4 days with psoriasis. This results in a build-up of dead skin cells on the surface, creating the typical plaques.
Is psoriasis contagious?
No, psoriasis is not a contagious condition. This means that even if you have contact with someone who has psoriasis, there is absolutely no risk of developing it yourself.
The main symptoms of psoriasis include:
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Red or pink patches with flaky skin.
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Dryness and cracking, sometimes accompanied by pain.
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Itching and burning sensations.
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Sometimes – joint inflammation (psoriatic arthritis).
Treatment typically focuses on reducing inflammation, regulating cell growth, and keeping the skin hydrated. But what role can herbs play?
How do herbs help with psoriasis?
Many medicinal plants contain active ingredients that can relieve the symptoms of psoriasis. They act as:
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Anti-inflammatory agents that reduce redness and swelling.
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Antioxidants that protect the skin from free radicals.
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Soothing agents that relieve itching and irritation.
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Regenerative ingredients that support skin healing.
Among Bulgarian herbs, St. John's Wort is especially popular due to its broad-spectrum effects on skin issues.
St. John's Wort – the miracle herb against psoriasis

St. John's Wort (Hypericum perforatum) is one of the oldest and most respected medicinal herbs in the world. It is widespread in Bulgaria and has long been used in folk medicine to treat skin problems, burns, wounds, and inflammation.
The key active ingredients in St. John's Wort include:
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Hypericin and hyperforin – with powerful anti-inflammatory and antimicrobial properties.
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Flavonoids – act as antioxidants protecting the skin from damage.
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Tannins – have an astringent effect that supports wound healing.
How does St. John's Wort help with psoriasis?

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Reduces inflammation – a major feature of psoriasis. St. John's Wort calms the skin and reduces redness.
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Accelerates regeneration – helps damaged skin recover faster thanks to its regenerative properties.
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Relieves itching – its soothing ingredients reduce discomfort.
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Hydrates and nourishes – St. John's Wort oil is rich in beneficial substances that restore the skin's lipid balance.

Psoriasis RoutINA™ – a long-lasting solution for psoriasis
Knowing the power of St. John’s Wort, InaEssentials created a routine of 3 natural products – Psoriasis RoutINA™. This combination offers a long-term solution for people with psoriasis and sensitive skin.
With over 20 years of experience in organic farming, we offer our natural products in more than 30 countries worldwide. We’ve seen the benefits of St. John’s Wort firsthand – that’s why we created these products.
What is Psoriasis RoutINAâ„¢?
This is a simple yet effective routine of 3 entirely natural products that relieve psoriasis symptoms long-term. The products are based on the power of St. John’s Wort and combine other natural ingredients including chamomile, lemon balm, lemon essential oil, and a postbiotic complex from Aloe Vera, all of which keep your skin healthy and hydrated.


Main benefits:
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100% natural ingredients – Each ingredient is carefully selected for maximum effectiveness without side effects.
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Protection and recovery – Speeds up wound healing, strengthens your skin's natural barrier, and balances the microbiome.
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Long-term results – With regular use, the products reduce symptom recurrence and severity.
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For all skin types – Suitable even for the most sensitive skin and can be used on the scalp, face, and body.
How does Psoriasis RoutINA work?
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Soothes the skin: St. John's Wort and other herbal extracts immediately reduce itching and irritation.
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Regenerates: The combination stimulates cell renewal and helps the skin recover faster.
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Protects: Creates a protective layer that prevents dryness and discomfort.
How to use it?
Morning RoutINA™ – Cleansing and preparation
Step 1: Start your day by cleansing the affected areas with our Natural Herbal Soap with Chamomile and Lemon Essential Oil to remove dead skin and nighttime impurities.
Step 2: Apply our St. John’s Wort Floral Water – Hydrolina.
Its anti-inflammatory properties help reduce redness and itching.

Evening RoutINA™ – Cleansing and recovery
Step 1: In the evening, repeat the cleansing with our Natural Chamomile Soap to remove daily build-up.
Step 2: Apply Hydrobiotic – Chamomile, Lemon Balm, and Aloe Vera.
This innovative formula is enriched with a postbiotic complex from Aloe Vera, specially developed in a high-tech lab in Bologna, Italy. It works overnight – when your skin naturally regenerates.
The postbiotic Aloe Vera complex speeds up wound healing, strengthens the skin’s barrier, and balances the microbiota.
Why choose InaEssentials?

InaEssentials is a family-owned company proudly using 100% natural ingredients grown in our family’s organic gardens. Each product is created with care for nature and your health.
Psoriasis RoutINA™ is more than just a product – it’s part of our mission to provide effective and safe solutions for your skin’s wellbeing.
With Psoriasis RoutINA™ from InaEssentials, you’re not just getting relief – you’re getting a long-term solution that restores the health and beauty of your skin.