On the 8th of March each year, we give away one of our best-sellers for free.
The reason behind it is our ultimate goal: To introduce nature cosmetics to as many people as possible, as we believe nature has the answers to all problems.
How do we do it? - Thanks to you <3
At first, we were on our own; however, at one point, our loyal customers started supporting us by getting 2-3 extra products on the 8th of March. We reinvested these funds to make a bigger impact each year and allow more people to test natural cosmetics for FREE.
This year, we are gifting our Hydrobiotic Spray - Nettle & Sage – intensive care for hair loss, dandruff, and sensitive scalp! We are sure you will love it. ❤️
- All you have to do is go to our website on the 8th of March
We have prepared 1000 bottles for the United Kingdom
Here is the whole story:
2019 - 8th of March is born
In 2019, we operated only in Bulgaria and nobody knew about our brand. We had about 300 clients by the 8th of March, and we decided to do something special for the ladies. We had 1000 Rose Waters left, and we decided to make it really special and give them away for free.
The customer feedback was amazing, but the most beautiful part is that we introduced new people to natural cosmetics.
2020: 1,000 Bottles of Lavender Oil
In 2020, we were selling in 4 countries already, and we decided to surprise people all around Europe with 1000 bottles of Lavender oil. We love our lavender oil and wanted to share it with the world. This was the year in which we saw that many people have never used this type of cosmetics and really appreciate it.
2021: 200 Bottles of most loved hydrolats in each country

In 2021, hundreds of bottles of our most loved waters, such as Lemon Balm Water, Chamomile water, and others, made their way into the homes of lovely ladies in each country, bringing them the serene embrace of Bulgarian nature.
2022: 10,000 Bottles of Lavender Water Hydrolina
Our best-selling product during 2021 was Lavender water, and we decided to do something nobody expected. Give away our best-selling product for free. We gifted 10,000 bottles! The response we received was heartwarming. This was the day when we expanded our customer base to a whole new level. People knew us because of this initiative. Even some of our colleagues in the office have known about us since 2022 and the 8th of March campaign.
2023: 10,000 Bottles of Hydrobiotic - Lavender & Mint
Last year, in 2023, we gave away another new product that we truly believe in - Hydrobiotic - Lavender & Mint. This was the first product that we enriched with postbiotic cultures, which are a remarkable innovation in biocosmetics. Another 10,000 bottles were shipped to your doors, and the positive feedback did not arrive late.
2024: 1500 Bottles of Rose Water Hydrolina.
1500 free bottles of Organic Rose Water - Hydrolina for exhausted and dry skin have set off on their way to your homes in 2024. It's a reminder of where we started and how far we've come. This journey is not just about the products; it's about the connections we've made and the smiles we've brought to your faces.
2025: Which product are we giving away for free this year
1000 bottles of Hydrobiotic - Nettle & Sage – intensive care for hair loss, dandruff, and sensitive scalp.
For 2025, we have chosen Hydrobiotic - Nettle & Sage, an intensive hair spray for those struggling with hair loss, dandruff, and a sensitive scalp. Hydrobiotic is not just a product; it is the result of years of dedication, love for natural care, and the belief that nature holds solutions for everything. This gentle yet effective formula combines traditional Bulgarian herbs with the innovative power of postbiotics to provide care on a whole new level.
InaEssentials is more than a brand; it's a family. Each product we give away symbolises our gratitude, a piece of our heart. We believe in the power of natural beauty, and we're honoured to share it with all of you. Here's to many more years of making March 8th special for every lady out there!
Please, ladies, just stay as amazing as you are.
With love,
Veselina Ralcheva